 |  |  | "BT is a service company. Our whole strategy must be driven by customers" |  | Ben Verwaayen, CEO BT | |     |  |  |  | | A simpler approach to service... |  | In Customer Service we dedicate ourselves to providing customers with a simple and complete service experience, wherever they are. Our commitment to customer satisfaction is being recognised by both our customers and industry, with BT being shortlisted for the 'Best Customer Care' category for the World Communications Awards 2004 | |  |  |  | | Customer Service Experience |  | We are providing customers with a greater choice of service, through a flexible range of service offers, designed to meet customers' specific needs. |  |   | |  | | Virtual Business Centre |  | | BT Virtual Business Centre is a leading-edge, eService tool that manages your service needs 24 hours a day, 365 days a year. |  | | | |  |  |  |  |  | | Customer Satisfaction |  | | Customer satisfaction is a number one priority. Commitment to customer satisfaction is at the heart of BT. It's a priority for all of us each and every day. |  |   | |  | | Service Level Agreements |  | To protect your business, BT has a Cross-Portfolio Service Level Agreement. It gives you the opportunity to benefit from a consistent and complete, end to end offer. |  |   | | | |  |  |  | |  |  | |  |  |  |  | |