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Marketing Communications

With consumer spending driving a major portion of the economy, driving awareness and recognition that translates into sales and/or action is the cornerstone of Hill & Knowlton's marketing communications practice.

The need for effective marketing has never been so great as in today's crowded and competitive marketplace. The pace of change continues to accelerate, brand loyalty is under siege, and there is growth of both brand cynicism, driven in part by the lack of corporate transparency, and advertising avoidance.

Our marketing communications teams are expert at helping clients address their biggest marketing challenges through research-based approaches and clever thinking that translates into measurable impact. In the context of increasing clutter, and fragmentation of media combined with the spiraling cost of media, our ability to use an armory of distinctive techniques to promote our clients' brands is unique.

We have the global networked presence necessary to drive success in a world of multinational viewpoints and economic interdependence. Our approach provides clients with access to the creativity and skills of all consultants, irrespective of geography or specialty area. Our perspective is global but with an eye to local conditions, business climate, customs and regulations that shape how an organization succeeds in business.

Through our own developed methodologies, we offer our specialist TribeSpeak&#8482 knowledge of understanding and reaching discrete audiences with specific offers as follows:

• hkym (youth marketing)
• KidStuff (kids marketing)
• High Net Worth Individuals
• Seniors
• Diversity Marketing (ethnic groups/gay and lesbian)

We provide deep sector knowledge, from consumer IT to consumer health care, from food and beverage to automotive to social marketing. And we are well-connected to maximize sponsorships and events through our specialist global sports marketing team and proprietary StarBranding™ approach and tools. Through WPP, we also are connected to the group's resources such as the WPP Brandz™ Study and The Store, WPP's worldwide retail community.

Our job is to create "buzz" and to make sure our clients' messages resonate and stick. These days it's a no-holds-barred business, so we don't just talk about creativity. We teach it, encourage it, promote it, demand it through our Blue Cow™ approach.

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