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Health Care and Pharmaceuticals

Rapid-fire scientific discovery, the rise of health care consumerism, global brands, complex stakeholder relationships, lightning-speed communications, and round-the-clock news coverage: The constantly changing dynamics of today's global health care market demand that contemporary public-relations approaches help solve future health care business challenges.

To meet those challenges successfully, clients need the reach and resources of a large global agency but the agility, hands-on strategic counsel, and close partnership of a boutique.

Hill & Knowlton's global health and pharmaceutical practice is the only one that offers both. Our "large-and-small" structure responds to client demands and a changing market. Clients therefore can access the right resource, whatever their needs are. We support this flexible structure by delivering creativity, optimal client service, and expertise in all dimensions of the industry: pharmaceuticals; consumer health care; corporate reputation management; provider/payer communications; media relations; and life sciences, including AIDS/HIV communications, among other areas.

Our life sciences group, for example, delivers expertise in virtually every major disease area and a wide variety of key product platforms: biotechnology and genomics, bioarrays for gene expression, cancer research programs, experimental AIDS vaccines. The group's molecules-to-medicine approach works for start-ups and biopharmaceuticals alike.

Two hundred health care communications practitioners in five regions serve clients at global, regional and local levels. Senior practitioners are credentialed in specific health categories and are supported by staff committed to thorough implementation in all aspects of health and pharma. The practice trains staff in the science and skills needed to meet current and future market challenges and client needs.

Some of our work includes:

• Managing programming and advocacy and media relations for biotech treatments for sleepiness and epilepsy
• Launching a cholesterol-reducing margarine globally
• Introducing a new anti-obesity pharmaceutical in Europe and Mexico
• Educating U.S. and Australian families and professionals about pediatric vaccinations
• Educating U.S. patients and caregivers on the warning signs of Alzheimer's disease and the benefit of early and long-term intervention
• Providing HIV treatment information to European AIDS stakeholders
• Implementing an EC-wide public education campaign on the benefits of olive oil

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