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Practices

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Corporate

Corporate reputation is one of a company's most valuable and enduring assets. It plays a central role in the achievement of key business objectives such as:

  • Creating shareholder value
  • Attracting, retaining and motivating high-quality people
  • Enhancing reputation with all audiences
  • Marshaling stakeholder support on public policy issues
  • Creating consumer preference for products and services
  • Minimizing the impact a crisis can have on a company's financial position and business prospects

Our corporate experience spans many industries including energy, transportation, health care, food and consumer products, professional services, advanced technology, telecommunications, entertainment and financial services. Our mission is to help favorably affect the resolution of any issue of concern to the CEO, senior management or board of directors that involves the protection or enhancement of a company's "perceptual" assets.

Our services include:

  • Corporate reputation benchmarking and measurement
  • Corporate positioning
  • Employee communications and change management
  • Crisis communications and management
  • Corporate social responsibility programs
  • Financial/investor relations
  • Strategic philanthropy
  • Litigation support

Our corporate work is guided by research, and underpinned by what we consider to be "best practices" of those companies with winning corporate reputations. We provide our clients with support in their effort to integrate their communications so they can speak with a single voice to all of their audiences, resulting in all communications reinforcing a consistent corporate position.

 

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