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Published by Management Ventures Inc., a WPP Company
Dear Subscriber:
Below is the latest edition of Management Ventures' Key Accounts Flash weekly news. If you would like further information on the news published below, please email customerservice@mventures.com or phone (757) 422-3444.
To register online or to forward to a colleague, go to www.mventures.com and scroll to the "Free Weekly News" box on the home page.
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International: US Channels: Channel News:
Do you want to increase sales with your top Grocery customers? Then don?t miss out on?
MVI?s Grocery SuperSession February 16-18, 2005 * Phoenix, AZ
This event is designed for leading account teams seeking to grow sales and maximize opportunities with top Grocery customers. If you?re tasked with Grocery sales growth and margin management, channel strategy planning or key non-sales support, then you can?t miss this session. You will:
Get a comprehensive review of the channel and its key operators ? and come away with strategic, actionable insights into your Grocery customers.
Find out how new developments across formats, technology and category strategy will affect your account and strategic planning.
Gain clear insight into hidden opportunities across your Safeway, Kroger and Albertsons accounts ? with tangible success steps to take back to your team.
Register today by calling (800) 386-5155 or email us at sales@mventures.com . Click here to view the full event brochure.
Wal-Mart InFocus: Boost Your Effectiveness with Wal-Mart Today! MVI?s New Intelligence Service Delivers Analysis & Insights Directly to You
Wal-Mart InFocus, MVI's new retailer intelligence service, puts the world of Wal-Mart retail at your fingertips. This dynamic resource delivers only the most relevant forecasts, financials, analysis and retailer insights -- directly to your in-box.
Here?s what you?ll get:
Fresh store-growth data and forecasts
News and financials analysis ? with supplier implications
In-depth viewpoints, special reports, and quarterly whitepapers
Advertising/circular tracking ? download our reports or create your own
Relevant insights from our classroom training and forums
Quick links to reports, account planning tools, and related articles online
Wal-Mart InFocus subscribers gain access to our comprehensive "Wal-Mart Retailer Resource Center" online at Mventures.com. In short, Wal-Mart InFocus saves you time and boosts your account effectiveness!
To request a product snapshot or information on our limited introductory pricing, email JimL@mventures.com. Phone (617) 499-2728, x4019 today!
In-Store Television Advertising: A State-of-the-Industry Survey & White Paper
In-store television (TV) is an emerging medium with the potential to create a unique shopping experience. Though advertisers recognize the potential of in-store TV, they consistently call for research to identify enablers of future growth and evaluate key success factors. The lack of research has become a barrier to growth and acceptance of the medium.
In late 2004, MVI conducted an extensive survey of CPG/FMCG advertisers, with half of the top 100 advertisers participating — 60% of whom are either testing or actively participating in a variety of in-store TV programs. "In-Store TV Advertising: A State-of-the-Industry Whitepaper" presents our research findings and key conclusions.
DISCLAIMER: The analyses and conclusions presented in MVI Key Accounts Flash represent the opinions of Management Ventures, Inc. The views expressed in this publication do not necessarily reflect the views of the companies covered by this publication. This publication is not endorsed, or otherwise supported, by the management of any of the companies covered herein.
COPYRIGHT NOTICE: No part of this publication may be reproduced in any form by photostat, microfilm, xerography, or any other retrieval system, electronic or mechanical, without the written permission of the copyright owner.
