Kmart Brings Back Blue-Light Specials
Reportedly, Kmart has reintroduced its signature marketing icon, the blue-light special.
Although no actual blue lights were installed, several signs have been posted inside and outside of stores advertising the blue-light logo.
Kmart?s blue-light specials were first used in 1965 to signal sales on clearance merchandise. The blue-light specials became associated with undesirable merchandise and in 1991, Kmart dropped the campaign. In 2001, Kmart brought the marketing image back, but dropped it again in 2002 after the retailer filed for bankruptcy. | | Retailers: | Kmart
| | Banners: | Kmart
| | Markets: | USA
| | Topics: | Marketing
| | Date: | 1/27/2005 | |
