Novar
Brand Identity


When Novar plc changed its name from Caradon they asked Addison to develop a new identity that would reflect their continuing transformation. The new marque, with its dynamic upward sweep and positive colours, captures the enthusiasm the group brings to providing customer focused solutions. The identity was launched in 2001 on all corporate communications, and was supported by a printed manual and CD-ROM. For 2003, the guidelines are being expanded to cover global communications from all Group Companies.