Our business

Experian is a global information solutions company. We help organizations use information to reach new customers and to build, nurture and maximize lasting customer relationships.

We have built our business on the simple premise that commercial success is about getting closer to customers. The more an organization understands its customers, the more able it is to respond to their very individual needs and circumstances.

This is the approach that we adopt in our own client relationships. It is also the underlying motivation behind everything we do as a company.

Building one-to-one relationships

In little more than a decade, the world of commerce has changed dramatically. Mass marketing has given way to target marketing. Products and services have to be tailored to the needs of individual customers. Communications have to be precise and relevant. Front-line staff need to be informed and empowered. Decisions have to be almost instantaneous. In this commercial environment, Experian has become a vital source of knowledge, expertise and creativity.

Our knowledge lies in the great wealth of information that we maintain about consumers and how they behave, about businesses and how they perform, and about markets and how they are changing.