Quarterly KPI's (3 month period to 31 December 2004)
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To download the PDF, you will require  mmO2 plc today announced its key performance indicators for the three-month period ending 31 December 2004. Developments reported for the quarter included:
Customer numbers:
- mmO2 added 1,176,000 customers, taking the total base to 23.2 million
- O2 UK added 360,000(1) customers, taking the total base to more than 14.2 million
- O2 Germany added 729,000 customers, including 284,000 contract customers, taking the total base to 7.4 million
- O2 Ireland added 91,000 customers, taking the total base to 1.5 million
Average revenue per user (ARPU): - O2 UK blended ARPU grew to £283 (Q2 : £282; Q3 '03/'04 : £264)
- O2 Germany blended ARPU was €370 (Q2 : €371; Q3 '03/'04 : €360)
- O2 Ireland blended ARPU grew to €564 (Q2 : €560; Q3 '03/'04 : €556)
Mobile data: - SMS volume grew by 13.6 % quarter-on-quarter, to 3.816 billion
- Data as a proportion of service revenue increased to 23.9% (Q2 : 21.9%)
(1) Excludes estimated 250,000 new activations by existing O2 customers.
Peter Erskine, Chief Executive of mmO2, commented:
"All our businesses continued to grow strongly during the third quarter, despite intense competition, in particular in our pre-pay markets. We added 1.2 million customers, taking the total O2 base to 23.2 million, 15.6% higher than at the same time last year.
"In the UK our strong brand, targeted customer propositions and effective distribution strategy enabled us to maintain our momentum through the very active Christmas market. In Germany, our continuing strong growth included the first contribution from the Tchibo Mobile joint venture, which accounted for around one third of our pre-pay net customer additions. Mobile data usage continued to grow across the group, with SMS volumes 32% higher than the third quarter last year, and mobile data accounting for 23.9% of third quarter service revenue, up from 20.9% in the same period last year.
"Following this performance in the third quarter, all our businesses remain fully on track to deliver their full-year growth and margin targets, which we set out at interim results." Quarterly KPI's (3 month period to 31 December 2004)
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