Starmap pan-European mobile alliance

To strengthen its international orientation, O2 has joined the Starmap Mobile Alliance, a union of eleven leading mobile operators. The Starmap Mobile Alliance provides seamless, enhanced voice and data solutions for businesses and consumers when travelling across Europe. Reaching over 53 million users, the alliance allows O2 to collaborate in the fields of technology, purchasing and sales. The alliance includes only one representative per country, which eliminates the complexities that can arise with multiple in-country partners.

Starmap aims to drive revenue growth by being quick to market with new and innovative crossborder products and services. Starmap members' customers can already benefit from GPRS and MMS roaming, as well as access to familiar services such as voice-mail and short-code dialling whilst travelling in other alliance countries. Flat-rate roaming tariffs for corporate customers have been introduced in a number of territories. Starmap also aims to deliver operating efficiencies for members, who are currently collaborating on initiatives in the areas of sourcing, technology, and sales to large corporate customers.

www.starmapmobile.com