Siebel Marketing

Siebel Marketing streamlines planning and budgeting by providing integrated workflow and collaboration capabilities for campaign approval and execution; financial modeling to optimize allocation of marketing dollars; and a marketing command center to track campaigns across the enterprise. It includes robust segmentation and list management capabilities to allow marketers to optimize their segmentation strategies based on any data in the enterprise. Using an intuitive graphical campaign design tool, marketers can easily create and automate rich multi-stage, recurring and event-triggered campaigns that include different offers, creative approaches and channels. As a result, organizations can execute continuous treatment strategies for each customer, build customer value more effectively, and dramatically lower execution costs.