Siebel Email Marketing

Siebel Email Marketing provides the industry's most comprehensive permission-based and scalable email marketing solution fully integrated across all customer touchpoints. It helps organizations take advantage of the superior economics of email while providing a solution for building customer trust and getting messages delivered, opened and acted upon.

Unlike other email solutions, Siebel Email Marketing enables
organizations to:

• Use information from across the enterprise to create more relevant and differentiated messages.
• Integrate email with other communications to provide customers a superior, unified experience across channels.
• Improve effectiveness and achieve more rapid ROI through embedded best practices and support for the entire e-marketing process.
• Build customer trust by allowing their customers to opt-in or opt-out across channels, while seamlessly updating a single customer database in real-time.

As a result, organizations can more effectively and efficiently leverage email communications to create lasting and profitable customer relationships, strengthen brand value, and increase marketing return on investment while fully respecting customer preferences.