Marketing Resource Management

Siebel MRM provides a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices that empower marketing users across the extended enterprise to more effectively and efficiently manage activities and resources and optimize the use of marketing resources.

Siebel MRM automates key processes, including marketing planning, budgeting and expense management, market development funds management, approvals, program management and collaboration, enterprise marketing calendaring, content management, and financial analysis. With Siebel MRM, marketers—from the chief marketing officer to brand managers—are able to make smarter decisions faster, leading to improved marketing results.