| To learn how Siebel CRM software solutions can help your business, call 800-366-5818. TEL: 650-295-5000 FAX: 650-295-5111 | Customer Data IntegrationSiebel Universal Customer MasterForward-looking organizations recognize the importance of being "customer-driven"?that is, deeply understanding customer behavior and preferences and presenting "one voice" to the customer across channels, divisions, and geographies. Yet most companies face a common obstacle in their efforts to become customer-driven: the lack of unique, complete, and accurate customer information. Even companies that have implemented customer relationship management (CRM) applications often have fragmented customer data because it continues to be created, updated, and maintained in non-CRM systems. Also, the CRM applications are often implemented within a department or division, rather than across the enterprise. With such ?point deployments? customer information remains fragmented across organizational units and communication channels, resulting in an incomplete view of the customer.
Previous attempts to address this problem with one-off custom built solutions have been unrealistic, far too expensive, or have proven ineffective. Siebel Systems is uniquely positioned to provide a best-in-class Customer Data Integration solution. Siebel Universal Customer Master (Siebel UCM) creates and maintains over time a unique, complete, and accurate profile for each and every customer; it also makes that profile available to all operational systems to be leveraged in every customer interaction. Siebel UCM is tried and tested in numerous mission critical deployments supporting millions of daily transactions and providing high levels of performance, scalability, and reliability.
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