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Target Account Selling?

Target Account Selling? (TAS) is a structured, repeatable methodology that enables sales organizations to:

  • Shorten selling cycles
  • Establish clear, unique business value with customers
  • Reduce selling costs through more efficient resource allocation
  • Increase sales per employee
  • Enhance account control and forecast accuracy
  • Build successful sales organizations quickly by helping new employees become more productive sooner

Workshop
TAS consists of a three-day workshop in which participants learn how to assess opportunities, create competitive strategies, identify key players, and define relationship strategies. The workshop is offered in two formats:

  • Private, instructor-led, three-day workshops and eLearning plus two-day instructor-led workshops
  • Public Sales Effectiveness Workshops with open registration for multiple companies

View the public workshops schedule for:
North America | EMEA | Asia Pacific

Sales Tools
TAS provides several support tools, including:

  • A TAS Opportunity Plan that captures the essential information on an opportunity
  • An Opportunity Assessment that enables the sales professional to evaluate opportunities effectively

Reinforcements
Several follow-up workshops support the adoption and use of the TAS methodology:

  • A Managing Target Account Selling? Workshop provides tools and techniques to sales managers for improving the performance and development of sales teams
  • Marketing and Sales Alignment Workshops link marketing activities with sales processes, using TAS as a foundation
  • Field Opportunity Reviews rigorously review three to five of a customer's TAS Opportunity Plans for must-win deals

Implementation
Based on sales and marketing methodology implementations at hundreds of organizations around the world, Sales Methodology Experts has developed a consistent and highly effective change management architecture for implementing large-scale change in sales and marketing organizations.
> Learn more

Technology-Enabled Selling Tools
Siebel Target Account Selling? for Siebel Sales automates and accelerates the use of the TAS methodology.

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