 | Press Release BEA Systems Boosts Engineering and Marketing Strength with Addition of Seasoned Industry Executives New Vice Presidents Bring More than 40 Years of Technology Industry Expertise SAN JOSE, Calif.—Jan. 24, 2005—http://bea.com/more_info.jsp?p=271&r=2.3.15 BEA Systems, (Nasdaq:BEAS), a world leader in enterprise infrastructure software, today announced the appointment of Tony de la Lama as vice president, product management; Bill Roth, as vice president, product marketing; and Laurie Cremona as vice president, marketing strategy and operations. de la Lama is responsible for driving strategy, vision and roadmaps for the BEA WebLogic™ and Tuxedo® product lines; Roth is responsible for bringing the WebLogic and Tuxedo product lines to market; and Cremona will focus on strategy and operations for marketing. These executive appointments are aimed at enhancing and maintaining BEA’s leadership position in technology innovation and furthering its go-to-market strategy. They follow on earlier announcements of the newly created worldwide field organization led by president Tom Ashburn and the appointments of industry veterans Wai Wong as executive vice president of products, Marge Breya as senior vice president and chief marketing officer and Dick O’Donnell as vice president of corporate marketing. de la Lama joins BEA from Borland where he held a variety of engineering development and executive management positions, most recently as vice president and general manager of the Together business unit with responsibility for product management, product marketing, business development and engineering resources. He was instrumental in developing the award-winning Together ControlCenter product line. Prior to that position, de la Lama was vice president and general manager of the Java Business Unit where he was instrumental in transforming the JBuilder product line into the market- leading J2EE development platform A 17-year industry veteran, Roth most recently worked at CRM software provider, Epiphany as chief technology evangelist. Prior to Epiphany, Roth held several key marketing positions at Sun Microsystems where he was responsible for product marketing and product management for J2EE and for SunONE developer marketing. Roth was also instrumental in the launch and community building for OpenOffice.org. Cremona joins BEA from Sun Microsystems where she was most recently responsible for market intelligence and field marketing operations and for developing and driving the overall Sun Sigma quality strategy and project execution in worldwide marketing. Cremona has achieved the highest level--Master Black Belt--in Six Sigma, a disciplined, data-driven approach and methodology for analyzing and improving business processes. Prior to Sun, Cremona developed and implemented Six Sigma quality programs at GE Financial and Citadon, Inc. About BEA BEA Systems, Inc. (Nasdaq: BEAS) is a world leader in enterprise infrastructure software, helping enable companies to improve business responsiveness through service-oriented architecture (SOA), a software design approach that more closely aligns IT with business objectives. With 15,000 customers worldwide including the majority of the Fortune Global 500, BEA and its WebLogic® and Tuxedo® brands are among the most trusted names in business technology. Headquartered in San Jose, Calif., BEA has 75 offices in 36 countries. More information on BEA products and services is available at www.bea.com. Contact Information Susan Siegel
BEA SYSTEMS, INC.
+1-408-570-8364
susan.siegel@bea.com BEA, BEA WebLogic Server, BEA Liquid Data for WebLogic, Tuxedo, and WebLogic are registered trademarks and BEA WebLogic Enterprise Platform, BEA WebLogic Integration, BEA WebLogic Portal, BEA WebLogic JRockit, BEA WebLogic Platform, BEA WebLogic Express, BEA WebLogic Workshop, BEA WebLogic Java Adapter for Mainframe, BEA eLink, and BEA WebLogic Enterprise Security are trademarks of BEA Systems, Inc. All other company and product names may be the subject of intellectual property rights reserved by third parties. | | | |
