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 We can acquire branded merchandise and resell it to targeted channels of distribution within days. Our expertise in global merchandising and marketing, ensures that our retail partners enjoy enhanced margins. And that the brand?s value is not undermined. | |
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What does OPP stand for? Opportunity - We aggressively identify opportunities in the marketplace, voids in product categories and excess inventories from manufacturers. Excess inventory is a supplier's worst nightmare - it's the result over-runs and/or bad forecasting of what the consumer wants. For GEN-X, it's about turning someone else's "mistake" into an opportunity and helping them free up their chain of supply.
Our team of experienced buyers is in daily contact with suppliers, somewhat like traders on the floor of the stock exchange. GEN-X has the competitive advantage in the sporting goods arena due to the strong relationships it has built with its customer and suppliers alike, in the U.S.A., Canada and internationally. Our key to success in this arena is "speed and efficiency" and the understanding of the sporting goods industry.
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