CASE NAMED PRESIDENT OF ELECTROLUX HOME CARE PRODUCTS NORTH AMERICA

Former La-Z-Boy Executive To Lead Floor Care Business

(Bloomington, Illinois) October 7, 2004 – A.B. Electrolux of Sweden today named John J. Case as President and CEO for the company’s North American Floor Care Sector, which includes Electrolux Home Care Products (Eureka and Electrolux), Beam Industries and Electrolux Home Care Products Canada. He replaces Martin Holleran, former senior GE executive, who has served as interim President and CEO since January.

EUREKA'S EASY-TO-USE, EASY-TO-STORE ATLANTIS MAKES CARPET SHAMPOOING MORE CONVENIENT THAN EVER

Innovative Design and Performance Responds to Current Consumer Attitude Toward Floor Care

(BLOOMINGTON, Illinois) ? March 20, 2004 ? According to a recent survey, consumers aren't cleaning carpets as often as they'd like. Many agree that current shampooers are too bulky, difficult to handle and impossible to store. In fact, 42 percent of consumers said they would shampoo their carpets more often if machines were easier to use, while 40 percent said they desire shampooers that are smaller or lighter.

EUREKA'S BRANDING AND MARKETING INITIATIVES CONVEY COMMITMENT TO CLEANING PERFECTION

(BLOOMINGTON, Illinois) ? March 20, 2004 ? Eureka has reinvigorated its consumer marketing in a big way, launching a new brand positioning and advertising campaign, along with innovative merchandising materials, all designed to convey the brand's marketing tagline: ?Eureka ? We Live and Breathe Clean.?

EUREKA'S EZ KLEEN® & CONTOUR ™ LINES COMBINE STYLE WITH CONVENIENCE

(BLOOMINGTON, Illinois) ? March 20, 2004 ? Eureka spices up cleaning with the sleek and chic vacuums in its EZ Kleen® and Contour™ lines of lightweight, compact cleaners. These colorful stick, hand and upright vacuums are not only appealing to the eye, but they also are easy to use, adapt to clean any surface and are ideal for storing in tight spaces.

EUREKA'S BOSS® LINE OF VACUUMS HELPS DOMESTIC BOSSES CAPTURE THE MOST DUST

Exclusive Dust Trap™ System Confines More Dust Than Any Other Upright Vacuum

(BLOOMINGTON, Illinois) ? March 20, 2004 ? Eureka is honoring the supervisors of clean at home with its Boss® line of vacuum cleaners, which is assured to make cleaning easier and more efficient for whoever is the boss at home. Just who is the boss at home these days? According to a recent study by The Ohio State University, women most often take the helm, reportedly completing more than two-thirds of household chores. While men's contributions have increased significantly, they would have to up their efforts by another 60 percent in order to achieve equality with women.

EUREKA MAKES FINDING FLOOR CARE SOLUTIONS
EASIER WITH NEW CONSUMER WEB SITE

Customized Cleaning Solutions a Highlight of www.eureka.com

(BLOOMINGTON, Illinois) – March 20, 2004 – Eureka makes finding floor care solutions easier than ever with the launch of its new solution-oriented consumer Web site. The new site, at www.eureka.com, represents Eureka’s continued efforts to make the shopping experience as easy as possible for customers, and complements its consumer-driven retail merchandising designs.