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About Armor All

Tire Comparison

In 1966, a local auto shop owner convinced Joe to bottle and sell the formula. Named Tridon ("no dirt" spelled backwards), the product quickly grew in popularity across the U.S. Among the automotive industry and everyday car owners alike, it became clear how easy it could be to keep a vehicle looking like new.

By 1971, the product - renamed RT-10 - was in great demand. In 1972, Alan Rypinski, a marketing specialist and automotive enthusiast, secured RT-10's exclusive sales rights, formed a new company called Armor All, and renamed the product Armor All® Protectant.

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So what's our story?

Like you, we've got plenty of experience with taking care of cars. A legacy of protection that began in a Southern California laboratory almost 40 years ago. Here's a quick history lesson on how we've continuously helped you keep your vehicle looking like new - and a glimpse of what's to come.

Our legacy began in 1962 when a 21-year-old polymer chemist named Joe Palcher invented a milky-white "miracle" formula to protect rubber, plastic and vinyl surfaces from UV radiation and ozone. Joe was an early pioneer in the defense of vehicles from the powerful and harmful effects of nature's elements.
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