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VisioBrand - Official Site - Natura Pet Products Natura Pet Products: [About Natura]

Welcome to the Home of the
Healthiest Pet Foods in the World


	How Natura is Different No company in the world makes pet foods like Natura. We use only ingredients you'd eat yourself: quality meats, whole grains, fresh fruits and vegetables, and complete vitamin and mineral supplements. For us humans, a diet of natural, wholesome food is essential to living a long healthy life. We believe this fundamental principle is true for your pet, too. All of our foods are carefully cooked and tested to ensure consistent nutrient quality and enjoyable texture and taste. All of the ingredients used in our pet foods are tested to make sure they are hormone, antibiotic, and pesticide free. And we never add artificial ingredients, chemical additives, byproducts, or fillers of any kind. Our History & Philosophy Natura Pet Products was founded in 1989 by John and Ann Rademakers and Peter Atkins in Santa Clara, California. Dissatisfied with the unhealthy ingredients in the pet foods on the market, they consulted with veterinary nutrition experts to determine the best sources for pet food ingredients. Working with caring pet professionals -veterinarians, breeders and nutritionists, Natura asked one key question: "How do you make the healthiest pet food in the world?" What they learned won't surprise you. Dogs and cats are healthiest when they eat the whole, natural foods we would eat ourselves: USDA-inspected chicken, turkey, and lamb, whole grain rice and barley, fresh fruits and vegetables, and Grade A dairy products. Based on information from this research, Natura's Nutritional Philosophy was developed: I. Use Only Ingredients Which I Would Feel Comfortable Eating Myself The bottom line: If I wouldn't eat it, why would I want to feed it to my pet? It is important to understand that the pet food industry is the primary outlet for human by-products. There are ingredients which are allowed to be used in pet foods that are, at best, scary. II. Use Whole Ingredients That are Nutrient Rich and Unaltered Mother nature made the grain in it's whole state. As such, it includes nutritious protein, fats, carbohydrates, fiber, vitamins and minerals. Other companies use fractionated grains, which do not include this balance of natural nutrition. III. Use Highly Controlled Cooking Methods to Preserve Natural Levels of Nutrients Quality control and process management are critical in making a nutritious pet food. All Natura foods undergo over 50 different quality control checks before being shipped. IV. Use No Artificial Preservatives, Colors or Additives Natura will not add anything to the food unless it is nutritious and healthy for your cat or dog. V. Formulate Using Ingredients That Provide the Optimum Nutritional Profile for Skin and Coat. Getting a good skin and coat is no big secret. It is just very expensive to do. You have to use more meat, higher quality sources of fats and oils, and high levels of vitamins and other nutrients. Natura has a large investment in quality - we've made the commitment. Other companies try to take shortcuts by using vegetable protein fillers and cheaper sources of fats. VI. Continue Extensive Testing and Monitoring to Assure Optimal Health and Longevity of Your Pet. Natura Pet Products will stay on the leading edge of pet health care. As new information is developed, Natura will adjust formulas to ensure that our diets stay the healthiest in the world! A Difference You and Your Pet Can Appreciate We all know how much dogs and cats like to eat human food. Because the taste of Natura pet foods comes from high quality ingredients, we don't have to add artificial flavors or colors. All our foods are free from chemical additives of any kind, including preservatives such as Ethoxyquin and BHA/BHT, which are frequently found in pet foods but are banned from human use in many countries. By eliminating the cheap filler ingredients and low-grade proteins that are so common in commerical pet foods, Natura creates foods that are more dense, richer in nutrients without added bulk. This means your pet gets more nutrition from less food, with calories and fats in each formula balanced to fit the needs of your specific dog or cat. Choosing a Food Your pet's health is just as important as your own. A pet's diet, the biggest health variable controlled by it's owner, is crucial to its well-being. That's why selecting a healthy and tasty pet food is the most loving choice you can make for your pet. It's not always an easy choice to make. With so many different pet food products to choose from, it has become increasingly difficult to determine which pet foods are actually "healthy" for your pet. By committing to our Nutritional Philosophy, we believe that we have created the healthiest dog and cat foods in the world. With a variety of flavors and formulas available, we are sure that you can find one that suits your animal's individual needs. Our Product Wizard can also help you choose the right Natura food for your dog or cat. Contacting Natura Have more questions? Want to give us your comments? Please see our customer service page. We look forward to hearing from you.

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