| |  | | | Consumer Products | | | | | | | Because the retail channel of distribution has the fastest growth rate and continues to dominate in sales of the products in our core competencies, Rittenhouse made the determination that it was necessary for growth to provide products for sale in retail. To do this and not directly compete with its other channels of distribution against its own products, the Perfect Print brand was developed. | | | | | | Product Focus | | | | Perfect Print products are designed and packaged to fill the needs of the consumer looking to purchase products at retail. The core products such as add rolls or fax paper rolls are bundled in quantities that fit the needs of home or small offices and then packaged in retail-friendly packaging that helps the consumer recognize and purchase the product that fits the machine they are using. These retail packaged products are then offered to the office superstore and mass market accounts for resale to the end user. | | | Core Competencies | | | | | | | | | Our market is the retail consumer. Our Perfect Print branded products reach the SOHO and educational consumer through mass market, superstore and warehouse club retailers as well as through distribution to the educational resellers. Whatever the product in demand that we, as a part of Nashua, can produce and provide at a competitive price with a fair profit margin, will be a product we will attempt to put into the marketplace. With our expanded capabilities in the new Nashua, there will be many new opportunities to provide additional products to the end user through the retail channel. | | | | | Service and Support | | | | The dedicated service and distribution network of the entire company support the efforts of our Perfect Print customers. Nashua?s research and development team are available to our customers if there are a problems or challenges that need to be addressed. We have an in-house Graphic Design department that supports our efforts to provide the retailers with a package for our product designed to best assist the customer in making their buying decision. We have a dedicated sales team and a national network of manufacturers representatives that assists our Perfect Print customers in every aspect of their buying experience from Nashua. There is marketing staff that is dedicated to researching and bringing Perfect Print customers, innovative products and packaging that sells the product through their channel. The entire Nashua team?s goal is to provide the best quality products at prices that are competitive in the market in packaging that sells and everyone in the team supports that effort. If you need any further information or are interested in speaking with our sales team, please call our customer service representatives with your questions at (800) 323-4265 or email your questions to productinfo@nashua.com and our staff will be happy to answer your request. | |
