Because its retinol is encased in microcapsules, Shiseido claims its new Instant Treatment Eye Mask feels gentler on the skin and penetrates faster than traditional retinol formulas. The mask, which also contains vitamin C and ginseng extract to help brighten dark undereye circles, isn't available until March, but the first 500 Allure readers to
sign up starting at noon EST on February 1 will receive a box of 12 masks free.