VisioBrand - Official Site

#1 Brand names

Sites parents

Brand name

Information about Vegemite brand name. This is a page presenting information about Vegemite brand name on Visiobrand - the biggest brand directory in the Internet. Visiobrand has selected Vegemite brand name and registered Vegemite links manually in its directory. All the information about Vegemite presented on the Visiobrand site is only verified information from the official Vegemite source.

This is the VisioBrand's cache of http://www.vegemite.com.au/index.cfm?fuseaction=PackagingEvolution.welcome. The page may have been changed since the time we've created the cache.
Click here for the current version of the page.

Please also find related categories of brand names on VisioBrand catalogue:
Baby Food (17)
Nutritional (42)

Membership
VisioBrand has a free membership account where you can take advantages of special services such as adding Vegemite brand name to your favourite brands list to be able to quickly find them and learn what’s new.

Submit information on Vegemite If you want us to feature some special links to Vegemite official site, please contact us.

VisioBrand - Official Site - Vegemite

:: :: Packaging Evolution

Ten years after Vegemite's initial launch, a dramatic change to the appearance of the jar took place. Multi-purpose jars were developed that could be converted to an egg cup, salt and pepper shaker or mustard pots (complete with a spoon) once the Vegemite had been consumed. Popularity of the product caught on and the sizes available changed to meet demand. Vegemite became available in 2, 4, 6, 8 ounce jars and 1 and 6 pound tins. A change to the label also ensued with "Pure Vegetable Extract" being replaced with "Pure Yeast Extract" which was a more accurate description.



1922 This was Vegemite debut - an amber glass jar capped with what was know as a Phoenix Seal, to keep the contents fresh.	1926 Limited edition porcelain Vegemite jar. A real collector's item.	1928 This is a hiccup year for Vegemite. Fred Walker the owner of Vegemite factory decided Vegemite was not the best name for his slow selling product, and changed the name to PARWILL. This renaming was ill-conceived and it was not long before VEGEMITE was successfully reinstated to then become a favourite of the national palate.

In 1946, "Pure Yeast Extract" was changed to "Concentrated Yeast Extract" at the request of the company's production department which felt this was a more precise description. This description remains unchanged and is still used on labels today.

The 1940s also saw Vegemite sold in reusable plastic beakers available in a variety of colours with promotional labels. These labels featured famous Disney characters such as Pinocchio, Mickey Mouse and Donald Duck.

1940's
World War 2 had ensnared our Australian troops. Vegemite too, went to war preparing our fighting men and women with valuable Vitamin B. The military received their supplies in 7 ounce (200g) as well as half ounce (14g) individual ration packs.

Click here for a
printable version.