Animal instincts
Women follow their noses when it comes to hooking up with a potential partner. Our survey found that the fairer sex rate the smell of a man as even more important than his looks – and it's all down to animal instincts. Scientists believe women link how good a man smells to how healthy he is, and therefore how healthy his offspring might be.
Grooming for guys
If your mates claim they don't bother with any pre-date preening, don't believe them. Statistics show more men than ever are taking care of their appearance by splashing out on skin care, aftershaves and deodorants. In fact the male grooming market is worth billions and, in the UK alone, is currently soaring in value by 2% every year.
Spray more, get more
As well as helping you keep your cool with effective anti-perspirant protection, all Axe products are formulated with smells designed to get the girls going. Try Pulse with sandalwood and pear if you're after maximum freshness, Classic Africa for a mouth-watering vanilla scent or any one of the options on sale in your local stores. They're all tested on women and they don't make the shelves if they don't get the full seal of approval.
