Making good foods easy to choose
Soon you'll find the Choices stamp on the front of packs of all our foods and drinks around the world that meet benchmark standards based on international dietary guidelines. You will also find nutrition information, including energy values, on the back of our packs, together with care-lines and website details where even more information is available. Shopping for the healthier choice will never have been easier.
Busy shoppers
You may lead a busy life but that doesn't mean you don't care about healthy eating. Most shoppers take only a few seconds when choosing food items, so the Choices logo will help you quickly identify a healthier option to form part of a nutritious and varied diet.
Taking a lead with a healthier food & drink labelling system
Unilever is pioneering the way in front-of-pack labelling for healthier products. The Choices stamp is open to other organisations, and we're already working with companies, retailers and caterers to help them use the logo on their products that meet the criteria.
Understanding information on nutrition
Eating well should be easy. Nevertheless, it can be confusing to know exactly what's a 'healthy choice' when it comes to buying food and drink. All too often there's a lack of straightforward information. That's where the Choices stamp comes in. A simple, clear logo will be available to help everyone, everywhere rapidly identify products that meet benchmarks internationally for trans fat, saturated fat, sodium (salt) and sugars.
The role of nutrients in the diet
Every nutrient has a role to play in a balanced diet. However, it is known that many people around the world exceed the daily recommended amounts of trans fats, saturated fat, sugars and sodium (salt). Yet by reducing them you can improve your diet which may help increase your sense of well-being. That's why the Choices stamp is so important. When you see it on your favourite brands, you can be even more confident about the food you're eating.
