Guinness is the No 1 stout in the world
Results 2005
- 11.4 million 9-litre cases
- (2%) volume growth
- 5% net sales growth
Top 5 markets
- Great Britain
- Ireland
- Nigeria
- US
- Cameroon
How we produce Guinness
Quality is at the heart of every step of the Guinness brewing process.
Guinness stout is made from four natural ingredients - Barley, Hops, Water and Yeast.
Roasted barley gives Guinness its characteristically dark colour and unique taste.
Guinness is brewed in over 50 countries worldwide.
The St James’s Gate Brewery is one of Dublin’s most famous landmarks. It is also home to the Storehouse which allows consumers to experience the brand first hand and contains a circular bar with spectacular 360-degree views of the city.
The history behind Guinness
- Arthur Guinness started brewing the famous stout in Dublin in 1759, having purchased a dormant brewery with £100 which he had been left in his godfather’s will.
- Arthur signed up to a 9,000 year lease on the brewery, with an annual rent of £45.
- In the 1770s, a new drink popular with the market porters at Covent Garden in London was being exported by London brewers to Dublin. At this time Arthur Guinness was brewing ale. However, he decided to tackle the English brewers at their own game, and tried his hand at the new ‘Porter’, with rather more success than other Dublin brewers.
- Expansion into foreign markets was spearheaded under the guidance of Arthur’s three sons who succeeded him in the family business.
- Before the close of the 19th century, the Guinness brewery was the largest in the world, and the company, Arthur Guinness and Sons,was floated on the London Stock Exchange. By this time, Guinness was introduced into markets as far afield as America, Australia, the Far East and Africa, often in partnership with local brewers, making the brand the global icon it is today.
Did you know?
- Guinness is sold in more than 150 countries worldwide.
- 10 million glasses of Guinness are consumed every day around the world.
- There are two main Guinness variants accounting for over 90% of total volume worldwide. Guinness Draught - predominantly in Europe, North America, Japan and Australia. Guinness Foreign Extra Stout - predominantly in Africa, Asia and the Caribbean.
- A pint of Guinness Draught has fewer calories than a pint of semi-skimmed milk or a pint of orange juice.
- The first press advertisements for Guinness did not appear until 1929 and read 'As a result of quality, and quality alone, the Guinness brewery has grown to be by far the largest in the world'.
- The Guinness Storehouse is Dublin's number one attraction. It welcomes 750,000 visitors every year, ensures they experience the brand first hand and also enjoy spectacular views of the city from the famous Gravity Bar.
Brand variants
