Tanqueray is the No1 imported gin in the US
Results 2005
- 1.9 million 9-litre cases
- (3%) volume growth
- 1% net sales growth
Top 5 markets
- US
- Canada
- Spain
- Global Duty Free
- Japan
How we produce Tanqueray
Tanqueray uses only the world's finest botanicals, picked at their peak of freshness.The botanicals are matured up to 18 months to bring out their rich aromatic oils which give Tanqueray its full flavour.
The maturation and blending of botanicals is carefully monitored by the master distiller to ensure consistency of quality and flavour in each and every batch.
Tanqueray is the only gin to be produced in the 'one shot' distillation method, a laborious and expensive method for blending neutral spirit and botanicals.This process allows the true flavours of the botanicals to be released.
Tanqueray is quadruple distilled which removes the most amount of impurities and produces the smoothest best tasting gin possible.
Tanqueray No. Ten is carefully hand-crafted in small batches using fresh citrus fruits (grapefruits, lemons, and Tanqueray No. Ten are produced in one single production site. No third party involvement ensures quality and consistency in production.
The history behind Tanqueray
| 1830 | Charles Tanqueray established his distillery in Bloomsbury, London.He produced the finest London dry gin available at that time and set new standards for gin production. |
| 1847 | In addition to being in high demand at home, Tanqueray was being exported to the British Colonies and became the favorite among the spice planters and traders as far away as Jamaica. |
| 1868 | On the death of Charles Tanqueray, his son, Charles Waugh Tanqueray took over the business and presided over the continuing overwhelming success of the Tanqueray gin brand. |
| 1920’s | The martini became hugely popular in the US and Tanqueray became synonymous with the martini |
| 1950’s & 60’s | The explosion of the cocktail culture in the US further drove the popularity of Tanqueray.Tanqueray became the gin of choice for Frank Sinatra and the Rat Pack. |
| 2000 | Tanqueray No. Ten was successfully launched in the US market. Within the first eight months of its existence this super premium martini gin had gleaned seven top US awards. |
Did you know?
- Both Tanqueray and Tanqueray No. Ten have consistently won awards for their high quality.Tanqueray No. Ten is the only white spirit to win first place in the prestigious San Francisco Spirits competition three years in a row.
- Tanqueray has been made with the same high quality recipe for over 200 years.
- Tanqueray and Tanqueray No. Ten are made with the world's finest botanicals, picked at the peak of freshness.
- Tanqueray No. Ten is unique in that it is the only gin made with fresh citrus fruit botanicals (grapefruits, lemons, and limes) in addition to other fine botanicals which gives it an exceptionally smooth and fresh taste.
- The expansion of Tanqueray to export markets started in the British Colonies and later to the United States where it became the drink of choice among the glamourous set.
- The unique Tanqueray bottle shape is believed by some to resemble a fire hydrant while others believe it looks like a cocktail shaker.
Brand variants
