|  | | You are here: Home / Press / Latest News | | | December 08, 2006 | | | “Product of the Year 2007” Awards for NIVEA & Labello | | Thumbs up for Beiersdorf: with three golds and two bronzes, German consumers elected in the recently published representative survey from the magazine “Lebensmittel Praxis” innovations from NIVEA and Labello as “Product of the year 2007”. And it is not only the best new products of the current year in the face care, body care and cosmetics sectors which Beiersdorf achieved: no other company attained so many top-three places in these skin and beauty care categories with its products.
Leading Authority: Anti-Aging Care
Beiersdorf is the leading anti-aging expert – a fact well known to consumers: they awarded prizes to three anti-ageing product innovations from NIVEA & Labello.
|  | Labello Lip Effect Q10 Plus
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Gold in the face care category was achieved by Labello Lip Effect Q10 Plus. With this innovation, Beiersdorf combines the coenzyme Q10 with soy-extracts for the first time in a lip-care product, thus starting up the anti-wrinkle segment in the lip-care market.
The new product has been so successful that the entire Labello range in the introductory-time period August until September was clearly pushed. |  | NIVEA VISAGE DNAge
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In the same category, NIVEA also scored points – the new anti-ageing skincare system series NIVEA VISAGE DNAge for day, night, and eye care, with a combination of cell-active Folic Acid and Creatine, achieved bronze.
The third excellent anti-aging product to obtain a bronze in the category body care is the NIVEA body Anti-Age Treatment lotion with the naturally occurring skin substance Creatine. |  | Shower Lemongras & Oil
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A Feel for Trends: Asian Exotic
This year, Beiersdorf again showed flair not only with anti-aging, but also with shower care:
Asian exotic is currently consumers’ favorite trend – and with it, the NIVEA Bath Care Shower Gel LEMONGRASS & OIL. The product, with the smell of lemongrass, fought its way shortly after its launch to a place among the top five in the entire shower product market, and received gold in the “Lebensmittel Praxis” survey in the body care category. |  | NIVEA BEAUTÉ Turbo Colour Nagellack
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Perfect Timing: Color at Maximum Speed
The third gold for Beiersdorf was achieved by NIVEA in the cosmetics category, a segment which is strongly influenced by the seasons, and not only necessitates a feel for the right trend, but also for the right launch-date.
With NIVEA BEAUTÉ Turbo Colour nail polish, the Beiersdorf brand backed the right trend and was courageous in the choice of colors at the right time this summer.
And not only that: with a drying-time of just 45 seconds and high durability through an innovative “multi-polymer” system with special film formers, the product has convinced consumers through and through. |
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