|  | | You are here: Home / Press / Latest News | | | January 30, 2007 | | | Gold Award for NIVEA's Category Management and Shelf Impact | |  | Gold POPAI Award
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On January 18, 2007, Beiersdorf France received a Gold POPAI Award, the European distinction for the best merchandising and point-of-sales activities, for its Toddlers category project.
150 jury members participated in the rating in various categories (cars, electronics, mass market). Judging criteria were: Adaptation to product, technical conception, quality of fabrication, communication, adaptation to retail, design, uniqueness, overall impact and efficiency.
|  | NIVEA Baby Toddies range
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The NIVEA shelf space has three aims: - Getting mothers to know this product category of toddlers (2-6 years old), too often mixed up with baby products,
- Making their buys easier thanks to colour codes and useful pictograms,
- Hence increase sales in this product category and especially those of NIVEA Baby Toddies!
The shelf was developed for NIVEA Baby Toddies range's launch in May 2006. It has already been implemented in 25 hypermarkets in France and 25 others are planned in 2007.
The project enables Beiersdorf France to show the expertise in point-of-sale activities and to tie partnerships in future with this.
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