Over one hundred and fifty years ago, in 1846, two natives of New England took the first step toward establishing an industry that has since become of national importance. Baking soda, which is a trade name for bicarbonate of soda, is now found in practically every kitchen throughout the country and is regarded a necessity by millions of Americans. It was first prepared for commercial distribution by two early New Englanders, John Dwight of Massachusetts and his brother-in-law, Dr. Austin Church of Connecticut. Dr. Austin Church was born the year George Washington died, 1799, at East Haddam, Connecticut. He studied medicine at Yale, and received his doctorate in 1823. After marrying Nancy Dwight, he moved to Hartford, Connecticut, and later lived in Rochester, New York. |  | John Dwight was born in South Hadley, Massachusetts, in 1819, a descendant of the John Dwight born in England in 1600, who settled at Deedham, Massachusetts. John Dwight and his brother-in-law, Dr. Church, started the manufacture of bicarbonate of soda in this country in 1846. The first factory was in the kitchen of his home with baking soda put in paper bags by hand. (Today, the absolutely pure bicarbonate of soda is processed and packed by highly specialized modern machinery and reaches the consumer never having been touched by human hands.) A year later, in 1847, the firm of John Dwight and Company was formed, and subsequently Cow Brand was adopted as a trademark for Dwight’s Saleratus (aerated salt) as it was called. The standard package at that time weighed one pound. The cow was adopted as a trademark because of the use of sour milk with saleratus in baking.
Based on its popularity, Dr. Church felt there was a larger need for saleratus of baking soda, a need which justified the development of larger production facilities. He formed a partnership known as Church & Company, doing business under that firm name with his sons James A. Church and E. Dwight Church. He used the ARM & HAMMER brand as his trademark to identify the baking soda manufactured by Church & Co. In 1896, the descendants of the founders of these two firms consolidated their interests under the name of Church & Dwight Co., Inc. Today the use of bicarbonate of soda is no longer confined to the kitchen. It is used throughout the house, in every phase of housekeeping and personal hygiene. ARM & HAMMER Baking Soda, which was first prepared in a New England village, now is used the world over.
Copyright 1999 Church & Dwight Co., Inc.
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