Throughout our 150+ year history, Church & Dwight Co., Inc. has been in the forefront of consumer marketing. From 19th century trading cards and “Books of Valuable Recipes” to 20th-century print advertisements and radio and television commercials, a wide range of communication tools educated the public to the many attributes of Baking Soda. This pictorial record, first published in 1996 to celebrate our 150th Anniversary, chronicles the progression of our consumer product marketing in the United States over the 150 years since our founding.
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