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Home Products (Domestic & International)


Household
International
Profile

Domestic
Centered on the toothpaste and detergent businesses, Lion's Home Products business has been the central pillar of the Lion Corporation since its establishment and comprises health care (oral care and beauty care) and household products. By strengthening point-of-sale management domestically and cultivating major brands, Lion continues to promote enhanced profitability.

International
Since its expansion into Malaysia in 1960, Lion's International Division has steadily grown mainly by setting up joint ventures with reputable local companies in Asia. Partnerships now offer Lion products in eight countries and regions (Taiwan, Hong Kong, Thailand, Malaysia, Singapore, Indonesia, China and South Korea) with the shared goal of co-prosperity.

Selected Data
Segment Sales (Consolidated)
For Fiscal Year Ending December 31, 2005


Selected Data
*Figures include net sales of the International Division.
   * Due to organizational reforms effective as of March 30, 2006, the Home Products Business shifted to a two-business division structure, namely the Health Care Products Division and the Household Products Division. The Health Care Products Division integrates the former Oral Care Products Division and the Beauty Care Products Division.
Three-Year Summary: Net Sales (Consolidated)
Selected Data
*Figures include net sales of the International Division.
Three-Year Summary: Operating Income (Consolidated)
Selected Data
* Figures include operating income of the International Division.
* The operating incomes cited above are the amounts before elimination and the deduction of unallocable operating expenses, which are included in the total figures for the company. For this reason, the sum of all the segments' operating incomes does not equal the consolidated operating income for the company.
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