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Letting young people have their say

In order to be truly effective, the constant innovation and research that is invested in automobile safety needs to be backed up by in-depth work on changing the behaviour of young people while they are still at school.

Following the success of the "Kids on the Road" campaign, the Safety for All operation is being extended in 2003 to letting the 11-to-15 age group have its say, through:

- an awareness-raising project targeting 12-14s, "Express Yourself!"
- Tools to help teachers with the requirements of compulsory road safety teaching