| When it comes to haircolor, Wella has always played a leading role on the market. With 'Koleston', Wella was the first to develop a cream-based haircolor which was followed by many further innovations - such as the new color molecules of its intensive red shades.
Consumers have also benefited from special design innovations such as the 'Twist and Color' packaging, which uses a special two-component technology to enable quick and easy product application.
The company also regularly revolutionises the topic of perms - for example with 'Perform Carnitin", which using a new active substance improves the elasticity of the hair, at the same time retaining the products' good care properties.
Regenerative raw materials such as Betaine or Chitosan and environmentally friendly packaging such as the Biopol shampoo bottle are also results of Wella's intensive research program. |
