| |  |  |  |  | | | |  |  Hotel Men's Mutual Benefit Association of the United States and Canada, the predecessor company to Bankers Life and Casualty Company, commences operations. |  Bankers Life and Casualty Company begins operations in 1932. Chicago insurance man, John D. MacArthur, purchases the company from the Illinois Insurance Department in 1935 for $2,500. |  |  |  Hotel Men's Mutual Benefit Association of the United States and Canada, the Illinois Standard Life Insurance Company and Bankers Life and Casualty Company are merged to form one company, under the name of Bankers Life and Casualty Company. MacArthur develops the concept of mass marketing low cost health insurance policies through the mail, and Bankers' business begins to boom. In 1952, Bankers retains Paul Harvey as its company spokesperson. Harvey represents Bankers for thirty consecutive years. |  In 1966, Bankers enters the senior market, becoming one of the first insurers to develop and offer Medicare Supplement Insurance. |  |  In 1972, Bankers pioneers the development and marketing of Nursing Home Insurance. In 1977, Bankers enters the fixed annuity business, expanding its portfolio of senior market health insurance products to include retirement savings. John D. MacArthur dies January 1978. |  |  |  In 1985, Bankers releases its first comprehensive Long Term Care insurance product, positioning the company as an industry leader in health insurance for seniors. |  In 1993, the company moves its Home Office to the historic Merchandise Mart in downtown Chicago. In the early '90s, Bankers ramps up the marketing of its fixed annuity products to respond to a growing demand for retirement savings, and introduces its first senior life insurance product. Bankers agents are now able to offer their senior market customers a full portfolio of health, life and annuity products designed specifically for seniors. |  |  |  In 2001, Bankers retains Dick Van Dyke as its company spokesperson. In 2002, Bankers adds Colonial Penn Life Insurance Company to its operations, providing the opportunity to take full advantage of Colonial Penn's strong brand and direct marketing expertise. |  | | | | | |