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VisioBrand - Official Site - Cargill Perfect for drinking chocolate: Cargill introduces Peter's(TM) Chocolate Finely Ground Burgundy(R) Semi-sweet Chocolate
News Release Right

Feb. 14, 2007

Contact:

Lori Fligge, 952-742-2275

Perfect for drinking chocolate: Cargill introduces Peter’s™ Chocolate Finely Ground Burgundy® Semi-sweet Chocolate

LITITZ, Pa. – Peter’s™ Burgundy® Semi-sweet Chocolate, Peter’s most popular semi-sweet chocolate, is now available in finely ground form – perfect for use as a thick, rich, drinking chocolate. This new product from Cargill is pure chocolate, not a cocoa powder and sugar blend.

By adding either warm milk or water to Finely Ground Burgundy® Semi-sweet Chocolate, chocolatiers can make drinking chocolate with fruity, winey undertones. In addition, they can create their own signature-flavored drinks by adding spices, or they can simply repackage the product and sell it to their customers. Whether chocolatiers package the product in bags or decorative baskets or they install a drinking machine in their stores, Finely Ground Burgundy® Semi-sweet Chocolate eliminates the need of grinding blocks or wafers and can also be labeled as “real chocolate.”

“Drinking chocolate, found in fine restaurants and upscale coffee houses, is becoming a significant item in mainstream dining,” said Courtney LeDrew, marketing specialist, Cargill Cocoa and Chocolate. “Consumers are eager for a richer, thicker chocolate drink than the hot cocoa they’re accustomed to drinking. With this new, finely ground form of Peter’s™ Burgundy® Semi-sweet Chocolate, Cargill has collaborated with customers to bring them indulgent, rich drinking chocolate that consumers crave.”

This addition to the Peter’s™ line of products builds on Cargill’s portfolio of products and provides even more opportunities for Cargill to share ingredients, insights and knowledge that can help confectioners, chocolatiers, bakers, and pastry chefs succeed.

Peter’s™ Finely Ground Burgundy® Semi-sweet Chocolate is a versatile product because it can also be used as a seeding agent for tempering chocolate or as a delicious garnish for desserts, such as cakes, tortes and mousses.

Peter’s™ Finely Ground Burgundy® Semi-sweet Chocolate is packaged in convenient 5 kg. boxes for trouble-free handling and storage and is packed four boxes per case.

For more information, please call Cargill Cocoa and Chocolate at 1-877-835-4243.

Cargill is an international provider of food, agricultural and risk management products and services. With 149,000 employees in 63 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed.

© 2007 Cargill, Incorporated. All Rights Reserved.