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The Van de Kamp's trademark dates back over 40 years and consumers associate the Van de Kamp's name with a fun, fresh-tasting and contemporary image, one that appeals to families with children.
The Van de Kamp's brand began in 1915 as part of a Los Angeles potato chip stand founded by Theodore J. Van de Kamp, his sisters Marian and Henrietta, and Lawrence L. Frank. They expanded the business to baked goods and by the mid-1950s evolved into a local restaurant chain specializing in batter-fried halibut. Later, the restaurants were sold and the focus turned to producing frozen foods, including a line of frozen fish with batters unique to the market.
Product Description
The whole family loves Van de Kamp's crispy crunchy taste and parents especially love that kids will actually eat something that's good for them! Van de Kamp's is one of the nation's leading brands of frozen seafood, offering a full line of more than 30 products to please the whole family.
Awards & Recognition
Van de Kamp's breaded and battered fish items were awarded the 2001 - 2002 Gold Medal Taste Award from the American Tasting Institute. These awards are given based on double-blind taste tests performed by a professional panel of experts in each field.
Consumer Affairs Contact Information
Vlasic Consumer Affairs
PO BOX 91000
Allentown, PA 18109
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| | | | | October 24, 2004 | | | | |