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 Thursday, March 01, 2007
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Celeste
Brand Information

Brand History
The Celeste® brand dates back to the 1930's when an Italian immigrant named Celeste Lizio started selling pizzas in her Chicago restaurant. Celeste® has been a prominent regional brand in the Northeast and California for over 36 years. The Celeste® brand represents homemade, authentic Italian food. Celeste® maintains it's loyal consumer base by providing them with value in the traditional sense: A quality product at an affordable price.

Product Description
Celeste® frozen pizzas include small 7 inch pizzas (Celeste® Pizza for One™) and large 12 inch traditional and fresh-baked rising crust pizzas. Toppings include 100% real cheese, sausage, pepperoni, zesty chicken, vegetables as well as Deluxe/Supreme combinations consisting of sausage, mushrooms, pepperoni, olives, onions and green and red peppers. Celeste™ Fresh Baked Rising Crust pizza was introduced in November 1997 and continues to deliver restaurant-quality pizza at a considerable value to take-out.

Awards & Recognition
Celeste® is the number one frozen pizza brand in unit sales in it's core geographic areas, which include the eastern seaboard, California and part of the Midwest. No other pizza brand scores higher in unaided awareness in core northeastern regions. In the markets in which it competes, Celeste® is the number one brand in unit sales, the number six brand in dollar sales and Celeste® Pizza for One™ is the leading brand of Traditional single-serve pizza. Based on national dollar sales, Celeste® ranks as the ninth largest brand despite competing in only 45% of the national ACV.

Consumer Affairs Contact Information
Celeste Consumer Affairs
PO BOX 91000
Allentown, PA 18109

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