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 Thursday, March 01, 2007
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Aunt Jemima
Brand Information


Brand History
Established in 1889 to provide a ready mix that would produce a consistent batch of pancakes, Aunt Jemima® has grown to become one of the leading brands in the frozen breakfast category. Aunt Jemima® is one of the oldest and most widely recognized trademarks in the United States and has been associated with high-quality, great-tasting breakfast products for over one hundred years.

Product Description
Aunt Jemima® breakfast products include frozen waffles, pancakes (including frozen batter) and french toast, and is the only national brand name represented across all three frozen syrup carrier segments. Aunt Jemima® waffle and pancake products are offered in original, blueberry, buttermilk and low-fat varieties. Aunt Jemima® french toast is offered in regular and cinnamon flavors as well as convenient French Toast Sticks.

Awards & Recognition
Aunt Jemima® is strongest in the Northeast and holds the number one national share in french toast. Aunt Jemima® is the number three brand in the frozen syrup carrier category. In a recent study by Landor Associates measuring consumer awareness, the Aunt Jemima® brand was ranked 110 out of 2,000 consumer products brands.

Consumer Affairs Contact Information
Aunt Jemima Consumer Affairs
PO BOX 91000
Allentown, PA 18109

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