Acting responsibly
Millions of people around the world enjoy the food and drinks we create. So the ingredients we use, the formulations, and the way we advertise and market our brands can potentially make a big impact on global health.
We aim to act responsibly and have a strong nutrition policy. We’ve also developed a carefully considered approach to health and nutrition which includes:
- encouraging a balanced diet with the right amount of proteins, carbohydrates, fats, vitamins and minerals
- developing a growing range of low fat, low sugar, low calorie alternatives, plus more ‘active health’ products such as pro.activ
- never promoting over-consumption
- helping people understand the nutritional benefits of our products
- creating products that reflect the fact that people will only eat foods that they enjoy
- recognising that spreads, sauces and mayonnaise can be good sources of vegetable and unsaturated fats, as well as other key nutrients.
We’ve also developed a set of marketing principles to ensure we’re always ‘honest, decent and truthful’ in our communication.
