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News Reference: 1200 Printable version

'Jammy' deal for young entrepreneur

A teenager has become one of the youngest entrepreneurs ever to supply a UK supermarket

Fraser Doherty, 18, of Edinburgh, has created a range of "SuperJams" which will be stocked in 130 Waitrose stores across the UK from March.

The teenager adds grape juice to sweeten the fruit instead of sugar or artificial sweeteners which can make up as much as 70% of some traditional jams.

Fraser, who is now studying accounting at Strathclyde University, began making jam when he was only 14 using his grandmother's secret recipe.

He said: "I'm hoping that SuperJam might inspire other young people with a business passion to go for it."

http://www.waitrose.com/ (Waitrose)

Published: 21 February 2007 © DaltonsBusiness.com
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