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  CUSTOMER SERVICE

Special Report: Customer Service

BW's first-ever ranking of 25 client-pleasing brands included JetBlue, until it got stuck on the runway

 

  INNOVATION METRICS

2006 Global Brands Scoreboard

The table that follows ranks 100 global brands that have a value greater than $1 billion. Take a look at the sortable interactive table to assist in your research

 

  GIRL IMPROVED

The Dream Man, 21st Century-Style

Romance tips from the media are hopelessly out of date. If you want to win a modern girl's heart, here's how to go about it

 

  ANATOMY OF A BRAND

Sleek. Stylish. Samsonite?

The brand has been kicked around for years. Now Marcello Bottoli wants to take it upscale

 

  MEDIA CENTRIC

Old Media's New Math

Why bloated deals could sink under their own weight

 

  WEB WATCH

MINI's Marketing Misfire

"Webisodes" are hip. MINIs are hip. But MINI's new webisodic marketing campaign is a dud

 

  DESIGN DIRECTORY

Innovation Careers Hundreds of job openings with design-driven companies.
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Bringing Your Art to the Online Market

Success in selling handmade products on the Net means understanding two important concepts: Brand value and integrated-marketing practices

Advertising to the File-Sharing Crowd

Entertainment companies are looking for ways to colonize the technology long accused of fostering piracy. Will the peers buy it?

Who Should Pitch, Angelina Or Dylan?

A new breed of corporate consultants is matching celebrities with ad campaigns
Slide Show: The Haul of Fame

Harada: Hatmaker to the Stars

Misa Harada has revitalized the dormant millinery business with eye-catching designs worn by TV and sports celebs, and even the Rolling Stones
Slide Show: Hats Off!

Higher Grounds

David Schomer's espresso empire is built on an obsession with quality
Slide Show: The Espresso Guru

Paul Pressler's Fall From The Gap

Hailed on his arrival, the former CEO is now viewed as "the wrong guy at the wrong time"

Can Nike Do It?

The sneaker maker's new CEO laid out an ambitious plan to boost revenues 50% over the next five years. Some wonder whether he's pushing too hard

Crayola Brightens a Brand

Binney & Smith has always been known as the maker of the country's favorite crayon. Now they're letting their most popular name do the talking for them

Will Coach Become Too Popular?

The stylish handbag maker had a blowout quarter. But rapid expansion may jeopardize its upscale image

A Racer Called Acer

Look out, Lenovo. The world's No. 4 computer maker is gaining on you
Slide Show: Acer's Hot New Designs

CEO Wanted: Gap's Search for a Savior

Now that Paul Pressler is leaving the helm, the apparel retailer faces more than just slumping sales. Can Gap find a new leader to turn it around?

Chanel's American In Paris

The design house's new global CEO takes aim at the next generation of luxury buyers

Changing The Game On Nike

How budget sneakers are tripping up its basketball business

McDonald's Offers Ethics with Those Fries

The fast-food chain is teaming with the Rainforest Alliance to raise its profile among socially and environmentally conscious consumers in Europe

A Shining Light For Heineken

Its Premium Light, while still a bit player, is drawing lots of attention from Joe Six-Pack

Microsoft's Remodeled Office

Office has a nifty, new look and feel, and a handy "command ribbon," but it's not a must-have for ordinary users

The Next Big Ad Medium: Podcasts

Advertisers will spend more than $400 million on podcasting by 2011, but they're still not sure who will be listening to them

Guerrilla Marketing Gone Wild

In the wake of the Boston brouhaha over a Turner Broadcasting marketing campaign, industry experts are wondering how far is too far
Slide Show: Guerrilla Marketing: Pushing the Limits

Dialing for Small-Biz Dollars

Pay-per-call ads are luring to the Web service-oriented businesses that don't have Web sites and prefer calls over clicks to rack up sales

Bigger Bucks For The Blogosphere

Web visionary John Battelle aims to act as middleman to Mad Ave.

Small Biz Ads: The Year of the Web

New local search technology may finally give small businesses the incentive they need to put more ad dollars online

Journal Blazes Newspapers' New Trail

The revamped Wall Street Journal is a harbinger of what's ahead for papers as advertisers shift more money online

Long Live the Net Video Revolution

Vlogging, citizen journalism, and other facets of the online video phenomenon will shine on in the New Year
Slide Show: The Year in Web Video

The Great Internet Brand Rip-Off

The growing practice of "domain tasting" is creating junk Web sites and headaches for companies

Advertising Goes Off the Radio

Ad dollars are deserting radio airwaves for the Internet even faster than expected, studies show

You Oughta Be In Webcasts

Scripted Web shows are piquing the interest of Mad Ave and giving filmmakers a new venue

Zune: Equipped for Success

Hoping to replicate the success of iPod accessory market, Belkin and other makers are releasing a flurry of add-ons for Microsoft's music player
Slide Show: 12 Zune Accessory Hopefuls

Click Fraud

The dark side of online advertising
Plus: Advertisers In China Are Getting Burned, Too
Slide Show: Follow the Money

Building A Megabrand Named Dwyane

How Dwyane Wade of the Heat is rewriting the rules of sports marketing

My Year At Wal-Mart

How marketing whiz Julie Roehm suffered a spectacular fall in 10 short months

Google's Brand New Appeal

Advertisers are finding more reasons to place ads on the Web-search leader; now they're using it to promote their brands

Wal-Mart Fights for Its Reputation

The giant retailer is launching a nationwide ad campaign just as critics are stepping up their attacks

Viral Video Grows Up

British marketer The Viral Factory helps companies overcome the misconceptions, and avoid the cardinal sins, of Web-based video advertising

Inside A White-Hot Idea Factory

Some big names are turning to upstart Fahrenheit 212 to dream up new products

Searching for Indie America

Two filmmakers hit the road to examine how mom-and-pop stores were faring against big-box retailers across the U.S. Here's what they found
Plus: Chains That Choke

In Ads, It Pays to Aim for the Heart

Commercials with a high level of emotional content carry more resonance with the public, a B-school researcher finds. Plus, reasons for retailers to avoid the Web, and the repercussions of a grouchy boss

Harnessing the Power of Marketing

No matter what industry your business is in, it's crucial to define your market, figure out how to reach it, and stay on top of changes
Plus: Tip Sheet -- Marketing Basics Dos and Don'ts

"Just As Good As Toyota" Is A Tough Sell

General Motors may have an image problem. So they're using surveys and research to find out why some people don't want a GM in the driveway

The Onliness of Strong Brands

Marty Neumeier, author of Zag, talks about good vs. different, and zagging when others zig to make your brand stand out

Roofs Paved with Green

Pollutant-filtering plants embedded into paving stones are set to change the skyline in the Bronx

Down-to-Earth Spaceship Design

British design firm Seymourpowell came up with the concept interiors for Virgin Galactic's spaceship. Still, they say design isn't rocket science
Video Slide Show: 2009: A Space Odyssey
Slide Show: Seymourpowell's Design Fantasyland

Chipotle: Fast Food with 'Integrity'

Steve Ells, founder of the red-hot Mexican-food chain, on his aim to make the focused menu as all-natural as possible, and why it's worth the expense

Software That Will This Sentence Fix

Israel-based WhiteSmoke has devised a program that, by checking against a vast database, makes English text more fluent. Its top market? The U.S.

Why Advertisers Still Don't Get It

It's time to remember that advertising needs brands more than the brands need advertising. A good product creates its own relationships