Information about Pacific Cycle, Inc. brand name.
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Our Story
Pacific Cycle Inc., a division of Dorel Industries Inc., is a global leader in branded consumer products. Pacific Cycle designs, markets and distributes high quality bicycles and other recreational products around the world.
Pacific Cycle's products span a wide range of brands including Schwinn, Mongoose, GT, Schwinn Motor Scooters, Kustom Kruiser, Roadmaster, Pacific, Dyno, Powerlite, InSTEP and Pacific Outdoors.
In fact, Pacific Cycle sells more bicycles than any other company in North America and is one of the most prolific bicycle suppliers in the world, selling products in more than 60 countries via more than 50 international distributors. Pacific will continue to build its successful international business and strengthen its brands across the globe. U.S. distribution channels include leading mass-market retailers such as Wal-Mart, Target, Kmart and Toys "R" Us; sporting goods chains such as Dick's and The Sports Authority; and independent bicycle dealers that serve local markets. Pacific Cycle is the only company selling bicycles to the three channels, thereby providing customers with superior pricing and geographic options. Pacific Cycle also sells globally via a widespread international distributor network. In the motorsports category, Pacific Cycle sells through the motor sports dealer channel.
Pacific Cycle's popular bicycle brands sponsor top athletes in countries around the world in the form of BMX race, dirt, vert, street and stunt riders, as well as downhill, freeride and cross-country mountain bike riders. The accomplished Pacific Cycle professional rider program has some of the most impressive cyclists in the world.
Pacific Cycle has achieved its success by combining its powerful brand portfolio with cost-efficient manufacturing, cutting-edge supply chain management, trailblazing product design and its multi-channel retail distribution program.
The company's brands address the full spectrum of demographics, price preferences, image and usage that are critical to targeting key consumer segments within each distribution channel around the world. This breadth and depth enables Pacific to provide retailers with a one-stop solution and to respond efficiently to changes in the marketplace.
Dorel Industries, Inc. is a global consumer products company engaged in the designing, manufacturing and marketing of a diverse portfolio of powerful consumer brands, sold through its Juvenile, Home Furnishings and Recreational/Leisure segments.
Dorel is listed on the Toronto Stock Exchange under the symbols DII.A and DII.B in Canada and on the NASDAQ Exchange under the symbol DIIB.
Headquartered in Montreal, Dorel employs approximately 5,000 people in 14 countries. Dorel also has offices in Shanghai and Shenzhen, China that oversee the sourcing, engineering and logistics of all Asian operations.
Our Story
