Henkel Smile
Henkel’s social commitment - our international corporate citizenship - as implemented under the Henkel Smile umbrella constitutes societal pillar supporting our CSR strategy. The assumption of corporate social responsibility and community involvement are traditions long anchored in Henkel's history.
There are four modules available for project implementation:
- Community Involvement
- MIT Initiative
- Corporate Donations
- Henkel Friendship Initiative
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A Brand Like a Friend
With the Henkel Smile program, we want to convert our vision to be 'A Brand like a Friend' into fact. Henkel is aware of its position in society and assumes the associated responsibilities as an active and committed co-member. We want to help in the solution of social and societal problems through a flexible, targeted and partnership approach.
The company supports projects focusing on social issues, education and science, arts and culture, sports and health as well as on environmental issues.
Cooperation in a Team
By supporting the involvement of our employees and retirees, we ensure that our assistance is channeled to where it is needed most. Similarly, we involve our brands and technologies and also our business and sponsorship partners actively in such undertakings, constantly launching new initiatives and collaborations in the process. Henkel supports projects under the headings 'Social Welfare', 'Education and Science', 'Art and Culture', 'Sport and Health' and 'Environmental Issues'.
Local Commitment
Henkel supports projects at almost all Henkel sites all over the world. These are some examples:
| Brazil | Collecting clothes for the needy in Diadema, Sao Paolo |
| Chile | Support for a project for children in Santioago de Chile who suffer from cystic fibrosis |
| China | Construction of the Henkel Sunflower nursery school for orphans in Tanjin |
| Germany | Support for “Miteinander leben e.V.”, a charitable organization for the disabled in Genthin |
| Hungary | Supporting kindergardens to promote environmetal awareness |
| India | Training farmers in modern agricultural methods in Karaikal |
| Poland | Support for a project to promote environmental awareness among children in Racibórz |
| Russia | Medical aid in Moscow and Berlin for children who were injured in the terrorist attack in Beslan |
| Turkey | Construction of an elementary school in Saridalli, Anatolia |
| USA | Support for therapy project “Drumming out drugs” for children and youths in Cromwell, Connecticut |