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 You are here: OXO Home > The OXO History

The OXO History (1800 - 1873)

1803

Justus Liebig was born in a little German Town. At the age of 20 he was a Doctor of Philosophy.

He was one of the greatest pioneers of science.

He became a expert of chemistry and classification of food and wrote a paper on the dangers of boiling meat and destroying its goodness.

1840

Liebig developed a concentrated extract of meat to provide substitute for the real thing for those unable to afford it. It was of liquid format and in a glass bottle.

The product became so successful that many doctors wanted to use it but he struggled to meet supply.

1861

George Christian Gilbert, a young engineer, read of Liebig work and wrote to him suggesting that they should meet to discuss a manufacturing plant in Uruguay.

Liebig had found his protégé, and, a way of reaching his dream of feeding the under nourished in Europe.

1865

Liebig's extract came to England and was promoted as being invaluable not only in the sick room but also in the kitchen.

Its commercial value soared and it was advertised in a growing number of woman's magazines.

1873

Liebig died.

A statue to his memory was erected in Munich.

Past and present

1800 - 1873
1874 - 1910
1911 - 1925
1926 - 1955
1956 - 2003