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Friday, March 02, 2007
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Business

Arnold Palmer Enterprises Logo

Arnold Palmer Enterprises

Contrary to what many people think, Arnold Palmer and his agent Mark McCormack did not invent the concept of sports marketing. Near the turn of the century, popular golfers like Walter Hagen, Bobby Jones and Gene Sarazen were pitchmen for many products including cigarettes and liquor.
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Bay Hill Club and Lodge

Bay Hill Club and Lodge

Arnold Palmer first laid eyes on Bay Hill back in 1965 when he was invited to play a winter exhibition there against Jack Nicklaus. (He won the exhibition, by the way) Back then it was little more than a still-raw golf course with a tiny pro shop, small guest lodge and a few modest bungalows carved out of the orange groves and desolate brush of central Florida.
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Arnold Palmer Design Company

Arnold Palmer Design Company

As a youngster, Arnold Palmer grew up working alongside his father, Deacon Palmer, the head golf professional and course superintendent at Latrobe Country Club. By the time he was a teenager, Arnold knew the bend of every fairway, the sand in every bunker and the contours of every green at Latrobe.
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Latrobe Country Club

Latrobe Country Club

There is no course more synonymous with Arnold Palmer than the Latrobe Country Club. Arnold's father, Deacon Palmer, became the grounds superintendent there in 1926 and the golf pro in 1932. 'Deke' actually helped build the original nine-hole course with his bare hands in the years just prior to Arnold's birth. He remained active at Latrobe until his death at the age of 71.
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Latrobe Country Club

Arnold Palmer's restaurant

At Arnold Palmers Restaurant you get a taste of the good life, some of the simple pleasures in life that Arnold embraces. A measure of the excellence is the presentation of Elegant Comfort Cuisine in the approved Arnold Palmer fashion.
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