Report: Geico Cavemen Will Be Focus of New ABC Sitcom
Friday, March 02, 2007
Geico
One of the cavemen in the Geico insurance commercials
LOS ANGELES ? It's a role so easy, even a caveman can do it.
A sitcom based on the Geico insurance cavemen ads is being developed for ABC, the Hollywood trade publication Variety reported.
The comedy would be about three cavemen living in modern-day Atlanta who are battling caveman-oriented prejudice, just as they do in the commercials, according to Variety.
The writer of the "so easy, even a caveman can do it" spots is also writing the sitcom.
It wasn't known whether the actors playing the cavemen in the TV ads will be cast in the show.
