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In this case, however, the world's best-paid footballer has nothing to worry about.
Video...American experts speculate on why the Beckhams want their own TV show
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Victoria Beckham with her hairdresser Ben Cooke
More here... • Gallery: Posh goes shopping in Beverly Hills
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The man paying rapt attention to Posh's newly-blonde locks on a visit to Los Angeles is her trusty hairdresser Ben Cooke, a confirmed bachelor.
The 32-year-old former Spice Girl favours him as her escort when her husband is otherwise engaged.
When the pair attended a Madonna concert at Wembley Arena last year, a friend commented on her generosity in bringing her hairdresser.
He was said to have retorted: 'Invited me? I was the one with the extra ticket.'
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Mr Cooke, 36, runs the Lockonego salon on King's Road, Chelsea, with his business partner Jonathan Long, 32.
The pair flew to California a week ago to be on hand to address any hair emergencies for Mrs Beckham throughout the Oscars and ensuing parties.
While out there, the trio decided she should go blonde and had her layered bob and new colour done by Jennifer Aniston's hairdresser, Chris MacMillan - the man responsible for most of her legendary haircuts during her years in Friends.
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Victoria has spent just over a fortnight in LA in preparation for when her husband joins the city's Galaxy football club in the summer. With Beckham in Spain on duty with Real Madrid, she has also been researching the property market to secure a suitably lavish home for when the couple move to the U.S..
37 people have commented on this story so far. Tell us what you think below.
Here's a sample of the latest comments published. You can click view all to read all comments that readers have sent in.
Nice hair cut and colour, but don't understand the constant fuss over this particular lady, or is it her constant parading and show to the press?
- Shermine, London
I'm not a fan, but I can't understand why so many people are so nasty about her and her family! Its only a photo!
- Lucy, France
Funny that, I only thought the other day, has she been blond yet! I must have willed it, oh my.
- C. Martin, LA. USA
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