Swedish snus, manufactured by Swedish Match, is an oral tobacco product that substantially differs from most other smokeless tobacco products worldwide. In order to assure the specific quality requirements of Swedish snus we have developed a quality standard called GothiaTek®. GothiaTek® is the result of decades of research and development, a work that has led to unique products, produced in a unique manufacturing process. In recent years a number of scientific reports on the health effects of Swedish snus have been published. The findings of these reports have helped to clarify some controversial health related issues. Importantly, Swedish researchers did not find any association between the use of snus and cancer or an increased risk of heart infarction. The World Health Organization (WHO) has identified smoking as one of the largest public health threats in the world. In Sweden, however, snus has replaced cigarette smokingto a large extent, particularly among men. Consequently, in an international perspective, Swedish males run a comparatively low risk of dying from a tobacco related disease. In the scientific community this circumstance has been named "the Swedish experience". Our quality standard GothiaTek® rests on three legs: Requirements on maximum permitted levels of suspected harmful elements that occur naturally in tobacco. Requirements on the manufacturing process and raw materials. Requirements on qualified product information to consumers. The following pages will give you more details about Swedish snus by GothiaTek®.