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Daktronics HD Displays Dazzle Dolphin Stadium Guests at Super Bowl XLI in Miami

BROOKINGS, S.D. – Feb. 5, 2007 – The 2007 Super Bowl was a success by all measures. The more than 74,000 fans that attended the game at Dolphin Stadium enjoyed great football and incredible half-time entertainment. The game and other events during the week were enhanced by an integrated Daktronics (NASDAQ-DAKT) scoring and video display system installed prior to the start of the 2006 NFL season.

Dolphin Stadium is the only NFL venue to date to install true high definition video replay screens. The venue has not one, but two huge Daktronics HD LED (light emitting diode) displays, one behind each end zone. The east display measures a whopping 50 feet high by 140 feet wide. The west end zone display measures approximately 50 feet high by 100 feet wide. In addition, Dolphin Stadium is perhaps the only outdoor sports venue in the world to incorporate a full, 360-degree fascia display that completely circles the seating bowl. More than nine million individual red, green and blue LEDs populate the three displays, making the high definition imagery possible.

“We are very excited to host the 2007 and 2010 Super Bowl games at Dolphin Stadium and to be able to enhance the guest experience at this world-class showplace with the help of Daktronics,” said M. Bruce Schulze, President of Dolphin Stadium. “The two high definition video displays from Daktronics, along with the Daktronics fascia display, played key roles in providing our guests with an amazing Super Bowl experience. We are extremely happy with the Daktronics system.”

Al Messerschmidt, a professional sports photographer agrees. Messerschmidt’s keen eyes and experience as a professional photographer give him a unique perspective on the subject of image resolution. “I’ve traveled throughout the country for years, covering NFL games and other sporting events,” Messerschmidt said. “I’ve seen Daktronics systems at many venues, and have always been impressed with their work. I am really amazed at the clarity of the high definition boards at Dolphin Stadium.”

Daktronics systems have played important roles in past Super Bowl games as well. Detroit’s Ford Field, host of the 2006 Super Bowl, and Alltel Stadium in Jacksonville, host of the 2005 Super Bowl, both count on Daktronics super systems for fan enhancement and entertainment. NFL venues in Glendale, Ariz., and Tampa, Fla., hosts of the 2008 and 2009 Super Bowl games respectively, already use Daktronics super systems. The 2010 Super Bowl game will return to Miami’s Dolphin Stadium, the tenth Super Bowl to be hosted by South Florida.

Daktronics recently announced a significant video display upgrade for the Pittsburgh Steelers in Heinz Field, which will utilize its new HD-X technology. Daktronics HD-X LED video displays, available in a wide variety of sizes and configurations, represent a new generation of large screen technology. The product line features a number of industry advances including a high-density pixel layout, improved contrast levels and enhanced viewing angles. For more information on the latest HD LED technology, visit http://www.daktronics.com/hd.

About Daktronics
Daktronics is recognized as the world’s leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, over 3,000 ProStar® and ProAd® displays have been sold and installed in sports, entertainment and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video displays.

Daktronics has strong leadership positions in, and is one of the world’s largest suppliers of, electronic scoreboards, computer-programmable displays, digital billboards, large screen video displays and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward looking statements reflecting the Company’s expectations or beliefs concerning future events which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company’s SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

- END -

For more information contact:
Mark Steinkamp
Marketing & Sales Support Mgr.
tel (605) 697-4300
email msteink@daktronics.com


news release: 03089


331 32nd Avenue  PO Box 5128  Brookings, SD USA 57006-5128
tel 800-843-5843  605-697-4000  fax 605-697-4700

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